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CX talks: McDonald’s personalisation | Clarasys

Tom Carpenter is joined by Lawrence Alfred, a customer experience specialist, to discuss an interesting move by the fast food giant MacDonald’s. Listen here Episode article link: https://www.entrepreneur.com/article/332239

Focus on detractors | Clarasys

In business we want to see customer satisfaction scores go up. We want to beat our competition, strive for continuous improvement and be the best we can be. But we...

Trust me, I’m a banker! | Clarasys

Trust is a rare commodity when it comes to the Financial Services industry. Overall, this sector isn’t great at self-promoting, and cynicism is a big challenge when banks stand up...

Talking Agile with Matt Roadnight | Clarasys

Agile is no longer a ‘new’ concept; Agile methods are increasingly well defined and the benefits are more widely acknowledged. As an organisation that is truly Agile from the ground...

Understanding human emotion | Clarasys

To generate a truly compelling customer experience and invoke a sense of loyalty or brand affinity, organisations must understand and connect with their customers’ emotions. To put it simply, a...

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