In our previous blog post, we discussed the importance of customer segmentation – ways of separating out your many types of customers into collective ‘groups’ with shared characteristics. Personas are...

As government spending comes into sharp focus amid wider market pressures, we know how important it is that everyone, including public sector suppliers, rigorously scrutinise how they deliver value for...

“Bricks and mortar are dead in retail, e-commerce is the way forward”. Sound familiar? Whilst it’s true that the percentage of total retail sales in e-commerce is growing, the majority...

With unprecedented times affecting retail, it’s difficult to know what is best to do in terms of pricing your products. Should you aim for everyday low pricing (EDLP) in the...

Discovering the moments that matter As our communities continue to navigate these strange and challenging times, businesses and organisations must continuously work to better understand the needs of their customers...

You might also like

As claimed by Forrester, situations where the Chief Marketing Officer (CMO) and Chief Information Officer (CIO) have little to no interaction at all are paradoxes, as to enable a successful...

Businesses have been turning to Agile ways of working as a means to deal with the uncertainty of Covid. And more companies are trialling and researching ways to run their...

Zara has been an example of a retail success story over the past decade. In this infographic, we delve into what made them the success they are but also where...

COVID-19 has affected the world in countless ways over the course of this year, and the economy has of course been no exception, with the UK slumping into a steep...

Companies that thrive in uncertain environments are the ones that: have a clear strategy, a Service Design that executes that strategy, and the ability to adapt their Service Design based...

At Clarasys, we’ve recently introduced the new concept of flexible holiday policy! What does that mean? The interesting thing about the new flexible holiday scheme at Clarasys is that our...