How can an Agile way of working help remote delivery of technologies? Delivering change and new technologies often requires close face-to-face contact and communication, however, given the new advances and...

A common misconception exists in the conflation of customer segments and personas. Customer segmentation, according to Optimove (a relationship marketing hub), is “practice of dividing a company’s customers into groups...

In our previous blog post, we discussed the importance of customer segmentation – ways of separating out your many types of customers into collective ‘groups’ with shared characteristics. Personas are...

As government spending comes into sharp focus amid wider market pressures, we know how important it is that everyone, including public sector suppliers, rigorously scrutinise how they deliver value for...

“Bricks and mortar are dead in retail, e-commerce is the way forward”. Sound familiar? Whilst it’s true that the percentage of total retail sales in e-commerce is growing, the majority...

With unprecedented times affecting retail, it’s difficult to know what is best to do in terms of pricing your products. Should you aim for everyday low pricing (EDLP) in the...

Discovering the moments that matter As our communities continue to navigate these strange and challenging times, businesses and organisations must continuously work to better understand the needs of their customers...

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As claimed by Forrester, situations where the Chief Marketing Officer (CMO) and Chief Information Officer (CIO) have little to no interaction at all are paradoxes, as to enable a successful...

Businesses have been turning to Agile ways of working as a means to deal with the uncertainty of Covid. And more companies are trialling and researching ways to run their...

Zara has been an example of a retail success story over the past decade. In this infographic, we delve into what made them the success they are but also where...

COVID-19 has affected the world in countless ways over the course of this year, and the economy has of course been no exception, with the UK slumping into a steep...