Welcome to the second episode in our series on data management. In our previous podcast, Philip and Aneesha talked about the challenges faced in the Not-for-Profit (N4P) sector around data...
How do you know if your lead to cash (L2C) process is functioning properly? If customer loyalty is strong and employee satisfaction is high, it’s likely there’s little wrong with...
What is Diversity of Thought, why is it important to organisations, and how can organisations ensure this is embedded into the culture and ways of working? Diversity of thought is...
Clarasys were delighted to attend GovNet’s Modernising Criminal Justice Conference last week, featuring some key professions in the criminal justice sector, such as Lucy Frazer QC (Minister of State at...
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In this episode, we will be bringing together our in house experts to talk about all things data. We look at its influence across industries, our companies and our customers,...
How can an Agile way of working help remote delivery of technologies? Delivering change and new technologies often requires close face-to-face contact and communication, however, given the new advances and...
A common misconception exists in the conflation of customer segments and personas. Customer segmentation, according to Optimove (a relationship marketing hub), is “practice of dividing a company’s customers into groups...
In our previous blog post, we discussed the importance of customer segmentation – ways of separating out your many types of customers into collective ‘groups’ with shared characteristics. Personas are...
As government spending comes into sharp focus amid wider market pressures, we know how important it is that everyone, including public sector suppliers, rigorously scrutinise how they deliver value for...
“Bricks and mortar are dead in retail, e-commerce is the way forward”. Sound familiar? Whilst it’s true that the percentage of total retail sales in e-commerce is growing, the majority...
With unprecedented times affecting retail, it’s difficult to know what is best to do in terms of pricing your products. Should you aim for everyday low pricing (EDLP) in the...