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The [ CMO/CIO ] paradox

As claimed by Forrester, situations where the Chief Marketing Officer (CMO) and Chief Information Officer (CIO) have little to no interaction at all are paradoxes, as to enable a successful...

Staying relevant with customer-led Service Design

Companies that thrive in uncertain environments are the ones that: have a clear strategy, a Service Design that executes that strategy, and the ability to adapt their Service Design based...

Digital Christmas: a new path to consumerism?

Although most of us think about Christmas a few months beforehand, many retailers start thinking about Christmas at least six months in advance, and this year’s Christmas offering would have...

Why you should never churn your back on renewals

Many businesses invest substantial amounts of time, money and effort into acquiring new customers with a vision that business growth comes from a wider customer base. The renewals process is...

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