A common misconception exists in the conflation of customer segments and personas. Customer segmenta...

In our previous blog post, we discussed the importance of customer segmentation – ways of separating...

As government spending comes into sharp focus amid wider market pressures, we know how important it ...

“Bricks and mortar are dead in retail, e-commerce is the way forward”. Sound familiar? Whilst it’s t...

With unprecedented times affecting retail, it’s difficult to know what is best to do in terms of pri...

Discovering the moments that matter As our communities continue to navigate these strange and challe...

As claimed by Forrester, situations where the Chief Marketing Officer (CMO) and Chief Information Of...

Businesses have been turning to Agile ways of working as a means to deal with the uncertainty of Cov...

Zara has been an example of a retail success story over the past decade. In this infographic, we del...

COVID-19 has affected the world in countless ways over the course of this year, and the economy has ...

Companies that thrive in uncertain environments are the ones that: have a clear strategy, a Service ...

At Clarasys, we’ve recently introduced the new concept of flexible holiday policy! What does that me...