As claimed by Forrester, situations where the Chief Marketing Officer (CMO) and Chief Information Of...
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The Clarasys Team's recent articles
Have you ever signed up for a service where the only option is an automatically renewing subscriptio...
In our previous article we discussed the importance of a good renewals process and its impact on cus...
Many businesses invest substantial amounts of time, money and effort into acquiring new customers wi...
Personalisation is no longer a novelty but an essential. In fact, 63 percent of customers expect per...
No matter how much you think you know about your users, conducting user research is crucial to uncov...
You have a backlog of CX improvement initiatives: now what? Prioritising customer experience (CX) in...
Lockdown has accelerated the growth of online shopping. Are you set up to harness this growth and cr...
How Amazon Go will use AI to offer the frictionless in-store experience. For the last three decades,...
In this blog series, we’ve been exploring three key ideas that allow organisations to make the most ...
In last week’s blog I gave an overview of three simple ideas to make Enterprise Resource Planning (E...
Spend a lot on your ERP, but not too much. For many organisations, replacing their ‘Enterprise Resou...