Skip to content

Mapping impact with group strategy for major UK financial institution

Discover how Clarasys co‑created a Theory of Change and measures for our client, aligning strategy to purpose and embedding impact into BAU.

Image for Exploding light bulb concept on dark background stock photo to abstractly demonstrate impact

A major UK financial institution sought Clarasys' expertise to help transform its strategic approach and bring its purpose statement to life. The organisation aimed to shift from being primarily profit-driven to purpose-driven, with profit as a vital outcome. To support this transition, the Group Strategy team needed a clear, aligned vision of the positive impact they could have on the world (Theory of Change), as well as a framework for measuring this impact.

Find out how we can help your business thrive ]