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B2B Media group develops AI based business model

Our client operates within a B2B global information domain where there is a large scope of customers, increasing importance of this information for the foreseeable future and limited existing coverage or competition. This business wanted to:

  • Become a leading source of global insight data in its information domain
  • Own the most comprehensive proprietary datasets
  • Be the first-choice B2B marketing platform solution 

In order to achieve this our client sought to develop a new business model that used AI generated content and intelligent automation to optimise customer experience and maximise revenue-per-employee.

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