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Landsec are one of the largest commercial real estate companies in Europe. Their mission is to ‘create places that make a lasting positive contribution to our communities and our planet […] bring people together [and…] provide our customers, partners and people with a platform to realise their full potential.’
Join Sophie Atkins, from Clarasys, who talks with Landsec’s CX Director, Clare Flitton who discusses current trends in customer demand, customer need, and how to meet customer expectations.
Clare discusses the importance of having and understanding the customer perspective: “when we’re able to go and talk to our customers, the nicest thing we’re able to do is to be in the same boat with them… and keep having a conversation so that we’re ready to support them when they need us, and when we can.” She looks at how essential it is to do the customer / user research, to understand the customer / user behind the product or service, and then integrate it with the rest of the business to understand “how we work, live, and play” together.
To find out more about user research and to hear from Clare Flitton at Landsec, listen to our latest podcast here:
Or to find on Soundcloud, click below:
