In our previous blog post, we discussed the importance of customer segmentation – ways of separating out your many types of customers into collective ‘groups’ with shared characteristics. Personas are...
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The Clarasys Team's recent articles
As government spending comes into sharp focus amid wider market pressures, we know how important it is that everyone, including public sector suppliers, rigorously scrutinise how they deliver value for...
With unprecedented times affecting retail, it’s difficult to know what is best to do in terms of pricing your products. Should you aim for everyday low pricing (EDLP) in the...
Discovering the moments that matter As our communities continue to navigate these strange and challenging times, businesses and organisations must continuously work to better understand the needs of their customers...
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As claimed by Forrester, situations where the Chief Marketing Officer (CMO) and Chief Information Officer (CIO) have little to no interaction at all are paradoxes, as to enable a successful...
Businesses have been turning to Agile ways of working as a means to deal with the uncertainty of Covid. And more companies are trialling and researching ways to run their...
Zara has been an example of a retail success story over the past decade. In this infographic, we delve into what made them the success they are but also where...
COVID-19 has affected the world in countless ways over the course of this year, and the economy has of course been no exception, with the UK slumping into a steep...
Have you ever signed up for a service where the only option is an automatically renewing subscription? And then found that it’s a bizarrely lengthy process to cancel or pause...
In our previous article we discussed the importance of a good renewals process and its impact on customer retention rates. There are a number of approaches to driving good CX...
For years now, the convenience and speed of online retail has been blamed for killing off the high street. So how can department stores and other high street retailers harness...