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The Clarasys Team's recent articles
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As claimed by Forrester, situations where the Chief Marketing Officer (CMO) and Chief Information Officer (CIO) have little to no interaction at all are paradoxes, as to enable a successful...
Businesses have been turning to Agile ways of working as a means to deal with the uncertainty of Covid. And more companies are trialling and researching ways to run their...
Zara has been an example of a retail success story over the past decade. In this infographic, we delve into what made them the success they are but also where...
COVID-19 has affected the world in countless ways over the course of this year, and the economy has of course been no exception, with the UK slumping into a steep...
Have you ever signed up for a service where the only option is an automatically renewing subscription? And then found that it’s a bizarrely lengthy process to cancel or pause...
In our previous article we discussed the importance of a good renewals process and its impact on customer retention rates. There are a number of approaches to driving good CX...
For years now, the convenience and speed of online retail has been blamed for killing off the high street. So how can department stores and other high street retailers harness...
Many businesses invest substantial amounts of time, money and effort into acquiring new customers with a vision that business growth comes from a wider customer base. The renewals process is...
Personalisation is no longer a novelty but an essential. In fact, 63 percent of customers expect personalisation as a standard of service. Customers want personalisation across multiple touchpoints within their...
Living in a digital age, data is an abundant resource, yet remains undervalued and underinvested in. The result of poor management, maintenance and governance of data is severalfold: employees reduce...
No matter how much you think you know about your users, conducting user research is crucial to uncovering valuable insights and aligning your product or service to your user’s needs...