In this first of this two part blog series, we will look at how understanding your business and identifying areas for simplification can improve your businesses ability to focus on...
.png?width=400)
The Clarasys Team's recent articles
In spite of the changes around us, in spite of the new ‘remote customer’ becoming more and more apparent… customer experience has never been more important. Which is why we,...
The pandemic has increased pressure on charities to achieve more with their limited resources; and to demonstrate those achievements to donors. In 2020, three quarters of charities have seen increased...
How do you know if your lead to cash (L2C) process is functioning properly? If customer loyalty is strong and employee satisfaction is high, it’s likely there’s little wrong with...
Clarasys were delighted to attend GovNet’s Modernising Criminal Justice Conference last week, featuring some key professions in the criminal justice sector, such as Lucy Frazer QC (Minister of State at...
You might also like
In this episode, we will be bringing together our in house experts to talk about all things data. We look at its influence across industries, our companies and our customers,...
How can an Agile way of working help remote delivery of technologies? Delivering change and new technologies often requires close face-to-face contact and communication, however, given the new advances and...
A common misconception exists in the conflation of customer segments and personas. Customer segmentation, according to Optimove (a relationship marketing hub), is “practice of dividing a company’s customers into groups...
In our previous blog post, we discussed the importance of customer segmentation – ways of separating out your many types of customers into collective ‘groups’ with shared characteristics. Personas are...
With unprecedented times affecting retail, it’s difficult to know what is best to do in terms of pricing your products. Should you aim for everyday low pricing (EDLP) in the...
Discovering the moments that matter As our communities continue to navigate these strange and challenging times, businesses and organisations must continuously work to better understand the needs of their customers...