Many businesses invest substantial amounts of time, money and effort into acquiring new customers with a vision that business growth comes from a wider customer base. The renewals process is...
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The Clarasys Team's recent articles
Personalisation is no longer a novelty but an essential. In fact, 63 percent of customers expect personalisation as a standard of service. Customers want personalisation across multiple touchpoints within their...
Living in a digital age, data is an abundant resource, yet remains undervalued and underinvested in. The result of poor management, maintenance and governance of data is severalfold: employees reduce...
No matter how much you think you know about your users, conducting user research is crucial to uncovering valuable insights and aligning your product or service to your user’s needs...
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You have a backlog of CX improvement initiatives: now what? Prioritising customer experience (CX) initiatives is an age old dilemma for many organisations. Yet now, with the implications of Covid-19,...
Lockdown has accelerated the growth of online shopping. Are you set up to harness this growth and create long-term loyalty? As a follow-up and summary of our two-part podcast on...
How Amazon Go will use AI to offer the frictionless in-store experience. For the last three decades, grocery retailers have tried to overcome the inconvenience of payments in the store’s...
The success of an Enterprise Resource Planning (ERP) transformation depends primarily upon three elements: ‘will’, ‘skill’ and ‘opportunity’. The future opportunity that justifies the cost; the skill of those delivering...
In this blog series, we’ve been exploring three key ideas that allow organisations to make the most of their Enterprise Resource Planning (ERP) transformation: customer-centricity, building from firm foundations, and...
In an industry where the phrase ‘customer is king’ came to prominence, it is no secret that retailers’ customers are their prime focus. Nevertheless, the impact of COVID on the...
In this blog series, we’ve been exploring three key ideas for organisations to get the most from their ERP transformation (customer-centricity, building from firm foundations, and iterative delivery). In this...
In last week’s blog I gave an overview of three simple ideas to make Enterprise Resource Planning (ERP) transformation a success. This week, we’re taking one of those ideas and...