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    Circular economy consulting

    We help organisations design and scale circular business models and services that deliver commercial value with an agile and customer-focused approach.

    Get in touch

    The future of our economy is circular. The linear model of take, make and waste has proven unsustainable, and organisations that want to thrive in the future need to imagine a more circular relationship with materials, products, partners and customers.

    The circular economy is not only an environmental imperative. It’s also a commercial opportunity. The Ellen MacArthur Foundation estimates that it has the potential to generate €1.8 trillion of economic benefit per year in Europe alone.1 We help companies become future-fit and unlock that value by designing circular business models and services that work for both the business and the customer. We believe the customer needs to be at the centre of any circular transformation. Shifting from linear to circular business models is not as simple as offering circular products or services. Success depends on whether customers are willing and able to adopt new behaviours, engage with new journeys and see clear value in the experience.

    That is why our approach combines circular business model innovation with customer experience and human-centred service design. We help our clients design circular propositions that are commercially viable, practical to deliver and easier for customers to adopt. 

    The benefits and impact of embedding circularity

    Commercial growth green icon, circular economy page, Clarasys

    Commercial growth

    Unlock new sources of growth by meeting changing customer needs in more relevant, valuable ways. Circular models can open up new segments, strengthen customer acquisition and increase lifetime value through recurring revenue, service-based offers and post-purchase experiences, helping you grow revenue while building deeper, longer-lasting relationships.

    Business resilience green icon, circular economy page, Clarasys

    Business resilience

    Create a future-fit organisation built on sustainable foundations. Circular business models reduce dependency on virgin materials, optimise resource use and mitigate supply chain risks, resulting in lower costs, a stronger bottom line and greater long-term stability.

    Regulation and compliance green icon, circular economy page, Clarasys

    Regulation and compliance

    Stay ahead of fast-evolving regulation and rising stakeholder expectations. Embedding circularity helps organisations anticipate compliance requirements, improve traceability and reduce exposure to legal, operational and reputational risk, creating a more credible, resilient business that is better prepared for what comes next.

    Brand and customer trust green icon, circular economy page, Clarasys

    Brand and customer trust

    Strengthen your position in the market by turning sustainability ambition into visible customer value. Circularity gives organisations a more compelling story to tell across products, services and operations, building trust, differentiating the brand and increasing loyalty among customers, employees and partners alike.

    circular fashion retail, circular economy page, Clarasys

    How we can help

    Design circular models around customer needs

    We help you design Circular Business Models (CBMs), products and services around real customer needs, not just waste reduction.

    Strengthen the business case for circularity

    We help reinforce your commercial case by improving the proposition, customer experience, and route to value.

    Drive customer adoption

    We help close the gap between intent and action so circular services are easier to understand, trust and adopt.

    Build the capabilities to launch and scale

    We help develop the technology, process and operating model foundations required across the customer lifecycle to land your pilot and scale circular business models successfully.

    We help you design Circular Business Models (CBMs), products and services around real customer needs, not just waste reduction.

    We help reinforce your commercial case by improving the proposition, customer experience, and route to value.

    We help close the gap between intent and action so circular services are easier to understand, trust and adopt.

    We help develop the technology, process and operating model foundations required across the customer lifecycle to land your pilot and scale circular business models successfully.

    Toolkits, accelerators and sector playbooks

    Circular economy accelerator

    Circular economy accelerator icon, Clarasys

    We offer a two-day Circular Economy Accelerator to optimise your circular experience. Using best practice customer experience and behavioural change methodologies, we help you design customer journeys that drive adoption of new circular products and services at scale.

    Research and
    toolkit

    Research and toolkit icon, Clarasys

    In partnership with the University of Exeter's Centre for Circular Economy, the UK's leading academic institution for circular economy research, we have developed a suite of research findings, toolkits and practical resources to help you design your circular business model with customers at the centre.

    Circular economy in fashion

    Circular economy in fashion icon, Clarasys

    We help fashion businesses implement profitable, scalable, and customer-centric circular models that deliver real business value. Our playbook, created in collaboration with the British Fashion Council's Institute of Positive Fashion, gives fashion leaders a practical guide to launching and scaling repair and resale circular services effectively.

    Our circular economy consulting services

    Circular economy discovery

    We take a customer-centric and data-driven approach to assess the circular economy opportunity for your organisation, identifying where the greatest value lies and what it will take to capture it.

    Circular economy strategy roadmap

    We develop actionable circular strategies underpinned by innovative circular business models, giving your organisation a clear and commercially viable path from linear to circular.

    Circular product and service design

    We design end-to-end circular experiences, from understanding customer behaviours to developing business model blueprints, so circularity works for both your customers and your organisation.

    Circular business model delivery

    We help define circular pilots, measure success, and embed circularity into the business DNA, so that circular initiatives scale beyond the pilot stage and deliver lasting impact.

    Pilot design, launch and scale

    We help you define, launch and evaluate circular pilots so you can test what works in the real world before investing further. From pilot design through to scale-up, we help you build the capabilities, evidence and operating foundations needed to embed circularity across your organisation.

    Behavioural change and customer engagement

    Circular business models only succeed when customers are willing and able to behave differently. We apply behavioural change and customer experience methodologies to design circular services and customer journeys that make new behaviours intuitive, motivating and easy to adopt.

      What our clients say

      Sustainability and Customer Experience at a Global Coffeehouse Chain
      Case Study

      Sustainability and Customer Experience at a Global Coffeehouse Chain

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      Discover how employee and customer experience research led this global coffeehouse chain closer to achieving their sustainability goals on carbon, waste and water.
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      Peach Pubs Net-Zero customer experience
      Case Study

      Peach Pubs Net-Zero customer experience

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      Learn more

      Clarasys bring a new perspective on the CE, helping us to think about this system change through the lens of the customer and to really delve into the behavioural change implications.

      Electrolux

      Barry Waddilove

      Head of Circular Economy & Partnerships
      Amplify Goods
      Case Study

      Amplify Goods

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      An interview with Camilla Marcus-Dew.
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      These tools and frameworks Clarasys provided offer a practical circular economy innovation blueprint and support the fundamental mindset shift required to drive the design and delivery of products and services that offer great experiences and work within the planetary boundaries.

      Amplify Goods

      Camilla Marcus- Dew

      Co-Founder
      British Fashion Council
      Case Study

      British Fashion Council

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      An interview with Sara Elkholy.
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      What’s on our mind

      More insights

      Meet the experts

      x

      Loïc Le Fouest

      Loïc enjoys helping organisations unravel customer journeys, design exceptional customer experiences, and foster a customer-centric mindset and behaviours. With expertise in end-to-end CX transformation, he helps businesses enhance their customer-centric capabilities and make a real difference for their customers. He is a firm believer that unlocking the value of Customer Experience practice is not only necessary to help businesses thrive, it is also the key to accelerating the transition to a circular economy and a more sustainable society. He is passionate about working with other forward-looking leaders and organisations, combining CX and Behavioural Change methodologies to design experiences and business models that engage customers in meeting a new innovation sweet spot, that includes sustainability, and helps us shape a brighter future.

      x

      Matt Morton

      Matt is an experienced sustainability consultant who joined Clarasys in 2022 from a built environment background where he supported clients in embedding ambitious strategies for carbon, water, materials, climate change and community in building and public space design. At Clarasys, he is focused on helping organisations develop and implement strategies that empower individuals and foster broader systems change to address key sustainability challenges. Matt has a strong understanding of topics such as net zero carbon, circular economy, and social impact, as well as expertise in sustainability reporting, governance, user-centric design, and data analysis. Recently, he supported with a digital discovery project for a central government department to assess and identify recommendations for a core net-zero enabling service to improve usability, transparency, innovation and efficiency. Matt also worked on a research project with the Information Services and Events industry to build actionable recommendations to improve the sustainability and customer experience of global trade shows. Outside of work, Matt enjoys trying his hand at a number of sports, going to music and stand-up comedy gigs and taking long walks with his dog.

      x

      Sam Maguire

      Sam is a principal consultant who specialises in sustainability strategy and operating model design across multiple industries. He has particular expertise in sustainable business models and designing organisations to be more circular. Having previously worked for Clarasys for four years he rejoined in May 2021 to lead the development of our internal sustainability strategy and roadmap and the formation of our sustainability proposition. Outside of work Sam enjoys playing sport, cooking and being out on his bike.

      Loïc Le Fouest

      Matt Morton

      Sam Maguire

      Navigating circular economy transformation

      Why is a customer-centric approach vital for circular economy success?

      Shifting from a linear to a circular business model is rarely as straightforward as simply offering new circular products. Our research indicates that customer adoption is often the biggest hurdle. By using human-centred circular service design, we ensure your customers are willing and able to adopt new behaviours, making your circular business models commercially viable and scalable.

      What is the business value of transitioning to a circular economy?

      Beyond safeguarding the planet and meeting ESG compliance, the circular economy is a significant value driver. The Ellen MacArthur Foundation estimates it holds an economic growth potential of €1.8 trillion a year in Europe alone1. Transitioning builds business resilience, unlocks new revenue streams (such as resale and trade-in), and future-proofs your organisation.

      How does Clarasys support our circular economy journey?

      We help you navigate the shift from linear to circular through an agile, data-driven approach broken down into four core services:

      • Circular economy discovery: Assessing the circular opportunity for your organisation.
      • Strategy roadmap: Developing actionable strategies underpinned by innovative business models.
      • Product and service design: Designing the end-to-end circular experience, from customer behaviours to operational blueprints.
      • Business model delivery: Defining circular pilots, measuring success, and embedding circularity into your business DNA.

      How quickly can we start driving adoption for our circular services?

      If you already have circular products or services but need help driving customer adoption, we offer a two-day Circular Economy Accelerator. This intensive engagement is designed to rapidly optimise your circular experience and identify clear, actionable steps to drive adoption at scale.

      What research and expertise backs your circular economy methodologies?

      Our approach is grounded in rigorous academic and industry research. We partnered with the University of Exeter’s Centre for Circular Economy, the UK’s leading academic institution for circular economy research, to develop our proprietary toolkit for creating circular customer experiences. We also partner with industry bodies, such as the British Fashion Council’s Institute of Positive Fashion, to create practical playbooks for specific sectors.2,3

      Let us [ unlock ] circular value for your organisation

      Let's talk