We’ve blogged before about data quality management and some of the key steps to achieving good quali...
Matt Cheung's recent articles
It’s a very familiar story: your new CRM system promises to achieve the incredible, but your users c...
As a consultant, it perhaps stands to reason that I’m rather keen on planning. Plans enable us to me...
When it comes to CRM systems, one of the biggest barriers to long-term adoption is the difficulty as...
“Ignorance more frequently begets confidence than does knowledge.” (Charles Darwin, 1871) “When peop...
We’ve blogged before about the importance of customer data in business – but good product data is ev...