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Water sector consulting for governance, strategy and long-term resilience

Clarasys helps water companies, regulators and sector bodies turn purpose and stewardship into practical governance, operating models and accountable action.

Working with the water sector on [ purpose ] that endures

The water sector is under more sustained scrutiny than at any point since privatisation. Regulatory tightening, damaged public trust, long-term environmental obligations, and growing political appetite for structural reform have arrived simultaneously, and they are landing on the desks of CEOs, legal directors, policy leads, strategy teams, and corporate affairs functions all at once.

Regulators, government, and the public are not just asking for better communications, but for demonstrable evidence that customer, regional, and environmental outcomes are balanced with financial and operational results.

Clarasys works with water companies, regulators, and government to understand what genuine stewardship looks like in practice, and to help build the governance, operating model, and cultural conditions that make it real and durable. We combine deep expertise in purpose-driven governance and systems thinking with the practical experience of working inside some of the sector's most complex change programmes.

We have worked directly with water companies at board and executive level, contributed to cross-sector governance innovation, and developed thought leadership that has shaped how the sector thinks about ownership, accountability, and the long term. We bring that experience to bear alongside the people who helped create it.

At Clarasys, our purpose is to make a lasting difference to the way people live, work, and grow. In the water sector, that means helping organisations move from purpose-as-statement to purpose-as-practice, connecting governance, strategy, and operations in ways that hold up under scrutiny.

Beautiful scenic view through lens of crystal ball on water horizon at summer sunset. Clouds reflection in sphere. Palm of hand holding globe in outdoor. stock photo

Water companies face a once in a lifetime window of opportunity to define what stewardship means in practice. By embedding purpose into their governance, from board mandate and Articles of Association to incentive structures and decision-making frameworks, they can create the conditions to deliver long term value for people and planet. Stating purpose is straightforward. Designing the structures that protect and enact it is not.

We work with boards and executive teams to clarify what the organisation actually exists to do, its role in the wider system, translate that into governance and operating model design, and build the shared understanding across leadership that turns intent into accountability.

The regulatory environment is changing in ways that create both constraint and opportunity. Ofwat's evolving framework, the recommendations of the Independent Water Commission, and new legislation are reshaping what the sector needs to demonstrate, and who gets to shape the direction of travel.

We help strategy, policy, and legal teams understand what a stewardship-led approach to regulation looks like. Rather than positioning compliance as an endpoint, we help organisations identify how governance reform can build the kind of regulatory trust that reduces friction and creates room to operate.

Water systems are complex. Catchment health, river quality, biodiversity, infrastructure resilience, and climate adaptation sit within intersecting environmental, social, and regulatory systems. Addressing any one of them in isolation tends to produce limited results. The organisations making the most progress are those that can see the whole system and design their interventions accordingly.

We bring systems thinking expertise to help organisations map the actors, dynamics, and feedback loops that shape outcomes in their operating environment. We work with environment, strategy, and operations teams to move from reactive management of individual issues to a coherent, long-term approach grounded in how the system actually works.

Purpose needs to be visible in how the organisation works day to day, not just in what it publishes. Performance frameworks, decision-making structures, incentive design, governance processes, and team ways of working all send signals about what genuinely matters. When those signals conflict with stated purpose, it erodes credibility internally and externally.

We work with water companies to design operating models that connect daily behaviour to long-term strategic intent, aligning accountability structures, decision rights, and performance measurement so that the organisational purpose is delivered at measured at every level, not just communicated from the top.

Trust in the water sector is at its lowest point in a generation. Rebuilding it requires more than communications: it requires demonstrable accountability to customers, communities, environmental groups, and government. The challenge is designing engagement approaches that are genuinely connected to how the organisation operates and makes decisions.

We support companies and regulators in developing stakeholder engagement approaches that are credible, structured, and tied to how decisions are actually made. This includes working with organisations on how to engage the public, local communities, and civil society in a way that builds rather than further erodes trust.

Experiences with clients

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Exploring regulation in a purpose driven environment

Convening regulators and regulatees to dissect what would need to be true for a successful regulatory relationship in a purpose driven environment.
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Board-level simulation

Clarasys, together with Anglian Water and Ofcom, co-developed Purpose Pursuit: a facilitated board-level simulation in which leadership teams work across competing stakeholder interests to develop purpose-led strategy for a fictional company. This has been used by senior leaders navigating real trade-offs between value for people, planet, and financial performance.
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Cross-sector stewardship

Clarasys has worked across regulated and purpose-driven organisations, including in water, food systems, and the third sector, to understand how governance structures enable, or constrain, long-term thinking. This research underpins our Purpose by Design report, produced in partnership with A Blueprint for Better Business.

RESEARCH

Purpose by Design: Ownership, Governance, and the Future of Business 

Our research report examines the relationship between corporate purpose, ownership, and governance, drawing on in-depth interviews with over 50 leaders across the UK, including senior figures from the water sector. The report argues that purpose only endures when it is structurally embedded: in governance, in legal frameworks, and in the systems that shape day-to-day decisions.
 

What's on our mind

Meet the experts

Alex Willford

Alex is an experienced and customer/user-focussed consultant. He has spent most of his career in customer experience and Agile delivery across a range of industries and the public sector, most recently at NHS Test and Trace. In his spare time, Alex enjoys sports, coffee, and cooking.

Rutger Veltman

Rutger Veltman is an experienced consultant specialising in purpose and impact strategy, organisational design, and sustainability. Since joining Clarasys in 2022, he has worked across the food, information services, construction, manufacturing, impact investing, and not-for-profit sectors. He recently supported launch of the CPHI Sustainability Collective at Informa, a purpose-driven initiative for sustainability in the pharmaceutical industry. Before Clarasys, Rutger worked at an AI startup and in academia.

Alex Willford

Rutger Veltman

Lets work togetherto build a water sector fit for the long term