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Purpose-driven is a mantra that organisations are adopting at a rapid pace.
We believe that the accepted definition of a purpose-led business is important and complex.

“A purpose-driven business produces profitable solutions to the problems of people and planet, and does not profit from producing problems for people or planet.” Professor Colin Mayer

We use PAS 808 (soon to be ISO 37011) to help us explore what it means to be purpose-led. 

Here’s our view of the four criteria to being purpose-led:

What does being purpose driven mean graphic | Purpose and Impact for Business - Clarasys methodology

IT’S NOT EASY

When an organisation is built with a profit-first mindset it takes a fundamental rewiring to make purpose a reality and not a PR exercise.

As strategy, reporting and leadership interventions become established, it can be hard to know how to embed the purpose across the organisation, cultivate the purpose to achieve commercial success, and identify the right places the business can have an impact. 

We help organisations to become more responsive and adaptive, successfully embed change and transformation, galvanise and de-risk themselves in a challenging political climate, boost their innovation, identify new routes to market, and inspire a committed and motivated workforce. 

We do this by putting purpose at the heart of the organisation, and ensuring that everything is done through a lens of creating value for people and planet, profitably. 

EXPECT AN ADVENTURE

This is an exciting area of best practice innovation: those publicly ahead will admit they’re still working it out.
Clarasys is at the epicentre of best practice development, both in thought leadership, and practice by walking with our clients every step of the way.  

Our approach is designed around exploring how a business can create value, for themselves and for the world, through looking at businesses and our stakeholders through a different lens. 

How we can help you

“We want to be purpose-led, but aren’t sure where to start”

“We need to bring our purpose statement to life”

“We want to run in a purpose-led way but we aren’t set up like that”

“How do I know we are achieving anything” 

 We use the leading standard for purpose-driven organisations, BSI’s PAS 808 to guide organisations from where they are today, to where they aspire to be. We help to unlock powerful opportunities that come with being purpose-led - motivating teams, aligning leadership and stakeholders, and building long-term resilience and relevance. The time to act is now. With our rapid assessment, we will help to prioritise your focus areas and ensure you are on the right path.
Learn more about how we leverage PAS 808 to drive purpose-led transformation here.
 We help organisations bring purpose statements to life by exploring opportunities for mutual value creation - profitable solutions that address the pressing needs of people and the planet. Through a tailored process of exploration, stakeholder engagement and prioritisation, we help you identify the unique and meaningful challenges where your organisation can make the most significant impact. We then collaborate with you to develop actionable ideas to test and build a Theory of Change that connects your business activities to the ultimate impact you’re striving for. 

Trying to be purpose-led while running your organisation the same way as it always has isn’t going to work. Being purpose-led requires different capabilities, different organisational muscles to be able to see the world around you differently and react and respond appropriately. 
We help organisations understand what it is that needs to be tweaked or re-imagined across their people, processes, data, performance, and culture that will turbocharge their value creation engine. 

Assessing impact is complex as it’s not often easily quantifiable and attributable. We believe that organisations can and should build high-quality insights that accurately reflect the impact they are having. We help build the necessary capabilities, frameworks and structures within organisations to capture and analyse impact data effectively. We also ensure your team has the skills required to interpret the data correctly, so you can confidently track your progress and make informed decisions.

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Define your impact

We engage with stakeholders to understand and prioritise impact goals and create an impact-driven strategy using the Theory of Change model.

 

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Design for impact 

We build the capability to deliver impact through developing operating models that enable purpose-led cultural, structural and behavioural change, focused around your Theory of Change.

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Measure your impact

We help organisations develop the processes and ways of working to better understand whether or not they are achieving their desired impact and what they need to do in response.

 

Unlock your purpose-driven impact

 

Hear from Ruth, one of our sustainability, purpose and impact leads about how we help organisations to define, implement, and amplify their purpose-driven impact on the world.

Experiences with clients

Working with the Purpose in Practice Community

 

Clarasys are members and facilitators of the PIPC where we are sharing our insight and expertise while learning from others who are going through purpose journeys. Alongside Anglian Water and OfCom, we are leading a line of inquiry focused on how to embed purpose in organisation strategy and performance reporting, find out more about this here. 

We believe that the best way to deliver high-quality work is to continuously learn from others. That’s why we are participating; to hear from other’s experiences, collectively explore the challenges and be part of the development in this space.

What’s on our mind

Positive man celebrating success on top of mountain after deciding to make purpose-driven change

The importance of purpose-driven change - PODCAST

In this episode of Game Changers, host Sophie Brazell-Ng sits down with James Radford, former Chief of Staff at St John Ambulance, and Alex Wilford, Managing Consultant at Clarasys, to discuss the...

TESTIMONIALS

What our clients say

‘This work is eminently usable, practical, and achievable. Consultancies have delivered us 'great' products but it didn't fit because it didn't touch who we are at our core and essence...you've managed to do this because you've schooled yourself on how to listen. It's very clear you have a thoughtful and defined process about how you do impact measurement work, I noticed it, and it's exceptional".

Jean Phelps

CEO, Incompass

“The guidance offered by Clarasys provided us with clarity and structure and allowed us to contextualise our aims, and synthesise them with those of our partners. The team were flexible, accommodating, personable, and highly knowledgeable, and we are immensely grateful for the support provided.”

Bob Saull

Senior Manager, NSPCC

Meet the experts

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Alex Willford

Alex is an experienced and customer/user-focussed consultant. He has spent most of his career in customer experience and Agile delivery across a range of industries and the public sector, most recently at NHS Test and Trace. In his spare time, Alex enjoys sports, coffee, and cooking.

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Ruth Wilkinson

Ruth joined Clarasys in January 2022, leaving the not-for-profit sector where she worked as the Sustainability and Impact Lead at a large UK charity, to develop and implement their first sustainability strategy. She specialises in supporting businesses and not-for-profits who want to find viable ways to solve the world’s greatest problems, to increase their positive impact.Outside of work, Ruth loves open-water swimming, hiking, yoga and good food.

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Sam Maguire

Sam is a principal consultant who specialises in sustainability strategy and operating model design across multiple industries. He has particular expertise in sustainable business models and designing organisations to be more circular. Having previously worked for Clarasys for four years he rejoined in May 2021 to lead the development of our internal sustainability strategy and roadmap and the formation of our sustainability proposition. Outside of work Sam enjoys playing sport, cooking and being out on his bike.

Alex Willford

Ruth Wilkinson

Sam Maguire

Let us [ maximise ] your purpose and impact

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