Agenda

Introduction: The modern subscription customer
54% of consumers now use AI weekly, including to research subscriptions, 41% prefer pricing models that aren't fixed per month, and 90.7% will keep a subscription that offers them flexible management options.

Drawing on these insights and more from the report, we’ll open with a concise view of how consumer expectations are changing, and how AI is changing the journey from discovery and comparison through to sign-up, renewal and cancellation. We'll unpack the demand for smarter, more flexible experiences, and how that may impact your organisation's operating model and infrastructure.

Panel discussion: From AI discovery to flexible monetisation
Our panellists will discuss the rise of feature-led buying, usage-based pricing, flexible tiers, bundles and adaptive retention, and what these shifts mean for product strategy, customer experience, commercial models, revenue operations and billing infrastructure. The conversation will focus on the practical choices organisations need to make now to protect loyalty and unlock new recurring revenue.

Expert-led roundtables: Turning insight into action
In facilitated roundtable conversations, attendees will apply the research to their own organisations. Topics could include where fixed pricing is creating friction, how to offer pauses, downgrades and usage-based options without increasing operational complexity, and how to balance transparency with business realities. Each discussion will help leaders identify the most important commercial, technology and operating-model priorities for building a more flexible subscription business.