Circular Advantage Toolkit

The transition to a circular economy is the next frontier for resilient commercial growth. While the sustainability vision is clear, the greatest challenge is translating that idea into a go-to-market reality, a task that falls heavily on marketing and sales leaders.

To bridge this gap, Clarasys has partnered with the University of Exeter - home to a global centre of excellence that recently launched its pioneering 4-week circular economy course. Together, we have developed The Circular Advantage Toolkit to provide you with access to simple, intuitive templates that will guide you through a circular transition that responds to your unique goals.

The toolkit: A 4 step framework

Clarity icon, purpose driven performance page, Clarasys

Identify your opportunity

Uncover profitable market gaps and map new customer touchpoints without risking your current business margins.

Strategy icon, purpose driven performance page, Clarasys

Position for advantage

Design circular product messaging that beats traditional linear competitors and clearly communicates value to your target market.

Coordinate the mix

Align your sales incentives and marketing channels so your commercial teams know exactly how to pitch and sell a circular offering.

Measure and scale

Track customer lifetime value (LTV) and asset efficiency over simple transaction volume to secure long-term commercial growth.

The self starter

£499

The ultimate shortcut to action – immediate access to the full strategic guide and practitioner-led templates so you can bypass theory and start building. Ideal for leaders ready to independently identify high‑potential commercial opportunities and audit their current marketing mix.

Expert tips - shortcuts from today's circular economy leaders
Full template library - system mapping, customer journey & business case tools
Complete toolkit - download the 4 sections: strategy through to execution

Purchase toolkit

The guided launch

£1250

Tailored support for rapid application – combine the full toolkit with 4 hours of coaching to apply the frameworks directly to your business challenges. We help your team navigate the creative core of the circular transition and prioritise the right commercial starting point.

Full toolkit access – all strategic guides & practitioner templates included
Facilitated coaching to create prioritised, structured action plans
Implementation support – tailor frameworks to your context

Purchase toolkit + coaching

Bespoke diagnostic

£POA

2-weeks of intensive expert support. Bespoke intervention for optimal circular growth – Whether you are identifying a new opportunity or tackling known execution blockers, this intensive engagement provides the expert intervention needed to optimise your circular commercial engine.

Capability & engagement audit - assess circular products & customer lifecycle
Transformation roadmap - data-driven plan for fast wins & profitable scaling
Key problem solving - improve returns & customer engagement

This toolkit is designed for action. It’s structured into four sections that guide you from initial strategy to scalable execution.

Every section provides you with three things: a concise overview of the core concept, expert practitioner tips for effective application, and a powerful, hands-on template to use with your team.

For those interested in the coaching option, this would include an initial (complimentary) 30min discovery call to gain context and agree on the focus of coaching sessions. You will then receive four hours of live, dedicated consulting and coaching from Clarasys's sustainability and business transformation experts, and will leave the session with a structured action plan - using the toolkit, focused on the right strategic priorities, and also arming you with the tools needed to gain wider organisational buy-in.

Meet the experts

Alex Aleksandrova

Alex joined Clarasys in 2019 and has experience in the design and delivery of large transformational programmes in Public Sector (Transport, Higher Education, Healthcare) and Banking with a focus on business change, programme leadership and business analysis. At Clarasys Alex has lead the business change stream at Department for Transport enabling the adoption of a new digital service across 300+ organisations in England. She is a keen traveller, really passionate about art, and enjoys music, yoga, being active and reading.

Loïc Le Fouest

Loïc enjoys helping organisations unravel customer journeys, design exceptional customer experiences, and foster a customer-centric mindset and behaviours. With expertise in end-to-end CX transformation, he helps businesses enhance their customer-centric capabilities and make a real difference for their customers. He is a firm believer that unlocking the value of Customer Experience practice is not only necessary to help businesses thrive, it is also the key to accelerating the transition to a circular economy and a more sustainable society. He is passionate about working with other forward-looking leaders and organisations, combining CX and Behavioural Change methodologies to design experiences and business models that engage customers in meeting a new innovation sweet spot, that includes sustainability, and helps us shape a brighter future.

Matt Morton

Matt is an experienced sustainability consultant who joined Clarasys in 2022 from a built environment background where he supported clients in embedding ambitious strategies for carbon, water, materials, climate change and community in building and public space design. At Clarasys, he is focused on helping organisations develop and implement strategies that empower individuals and foster broader systems change to address key sustainability challenges. Matt has a strong understanding of topics such as net zero carbon, circular economy, and social impact, as well as expertise in sustainability reporting, governance, user-centric design, and data analysis. Recently, he supported with a digital discovery project for a central government department to assess and identify recommendations for a core net-zero enabling service to improve usability, transparency, innovation and efficiency. Matt also worked on a research project with the Information Services and Events industry to build actionable recommendations to improve the sustainability and customer experience of global trade shows. Outside of work, Matt enjoys trying his hand at a number of sports, going to music and stand-up comedy gigs and taking long walks with his dog.

Circular Advantage Toolkit

The toolkit: A 4 step framework

Identify your opportunity

Position for advantage

Coordinate the mix

Measure and scale

Pricing options

The self starter

£499

The guided launch

£1250

Bespoke diagnostic

£POA

Real-world case studies

Meet the experts

Alex Aleksandrova

Loïc Le Fouest

Matt Morton

Alex Aleksandrova

Loïc Le Fouest

Matt Morton

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