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    Circular Advantage Toolkit

    Developed by experts, to turn circular ambition into a clear, commercial go-to-market plan. Use proven tools to design, launch and scale resilient circular solutions. 

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    The transition to a circular economy is the next frontier for resilient commercial growth. While the sustainability vision is clear, the greatest challenge is translating that idea into a go-to-market reality, a task that falls heavily on marketing and sales leaders.

    To bridge this gap, Clarasys has partnered with the University of Exeter - home to a global centre of excellence that recently launched its pioneering 4-week circular economy course. Together, we have developed The Circular Advantage Toolkit to provide you with access to simple, intuitive templates that will guide you through a circular transition that responds to your unique goals.

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    The toolkit: A 4 step framework

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    Identify your opportunity

    Pinpoint high-potential market gaps using a Circular Value Radar, System Vision, Journey Map, Growth Activation, and Growth Portfolio Prioritisation to move from abstract ideas to a defensible commercial strategy. 

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    Position for advantage

    Learn to craft customer-centric offers that win against linear competitors with a Circular Persona Spectrum, Value Exchange Canvas, and Ecosystem Activation Canvas.

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    Coordinate the mix

    Access a new operating manual for your commercial teams using a Circular Go-to-Market Canvas, Marketing Mix audit, and Adoption-First Framework, to align sales incentives and marketing channels. 

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    Measure and scale

    Prove the financial case to your CFO with a specialised Circular KPI Dashboard, Funnel Scorecard, and Value Case Template that track lifetime value and asset efficiency over simple volume. 

     

    Real-world case studies

    The toolkit includes deep-dive case studies from industry pioneers like Philips, Lenovo, IKEA, and Patagonia, highlighting how they integrated circular principles into their go-to-market strategies.

    Download the toolkit and start building a more profitable, resilient, and customer-centric future for your circular offer today.

    Meet the experts

    Alex Aleksandrova

    Alex joined Clarasys in 2019 and has experience in the design and delivery of large transformational programmes in Public Sector (Transport, Higher Education, Healthcare) and Banking with a focus on business change, programme leadership and business analysis. At Clarasys Alex has lead the business change stream at Department for Transport enabling the adoption of a new digital service across 300+ organisations in England. She is a keen traveller, really passionate about art, and enjoys music, yoga, being active and reading.

    Loïc Le Fouest

    Loïc enjoys helping organisations unravel customer journeys, design exceptional customer experiences, and foster a customer-centric mindset and behaviours. With expertise in end-to-end CX transformation, he helps businesses enhance their customer-centric capabilities and make a real difference for their customers. He is a firm believer that unlocking the value of Customer Experience practice is not only necessary to help businesses thrive, it is also the key to accelerating the transition to a circular economy and a more sustainable society. He is passionate about working with other forward-looking leaders and organisations, combining CX and Behavioural Change methodologies to design experiences and business models that engage customers in meeting a new innovation sweet spot, that includes sustainability, and helps us shape a brighter future.

    Matt Morton

    Matt is an experienced sustainability consultant who joined Clarasys in 2022 from a built environment background where he supported clients in embedding ambitious strategies for carbon, water, materials, climate change and community in building and public space design. At Clarasys, he is focused on helping organisations develop and implement strategies that empower individuals and foster broader systems change to address key sustainability challenges. Matt has a strong understanding of topics such as net zero carbon, circular economy, and social impact, as well as expertise in sustainability reporting, governance, user-centric design, and data analysis. Recently, he supported with a digital discovery project for a central government department to assess and identify recommendations for a core net-zero enabling service to improve usability, transparency, innovation and efficiency. Matt also worked on a research project with the Information Services and Events industry to build actionable recommendations to improve the sustainability and customer experience of global trade shows. Outside of work, Matt enjoys trying his hand at a number of sports, going to music and stand-up comedy gigs and taking long walks with his dog.

    Alex Aleksandrova

    Loïc Le Fouest

    Matt Morton

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