In the fast-evolving media and information services industry, Generative AI (GenAI) is more than just a buzzword—it’s a game-changer. With the ability to revolutionise customer and employee...
Major players are expanding their content libraries and investing heavily in original content. The industry is also seeing growth in specialised platforms catering to specific genres or interests, such as anime, documentaries, and independent films. Our consultants can help you compete for viewers in this crowded market.
AI is enhancing content recommendation algorithms to provide personalised viewing experiences, while AI tools are assisting scriptwriting, editing, and even generating new content and streamlining production processes. We can help you identify the best use of AI to improve personalisation and content generation.
With the rise of platforms like TikTok, Instagram Reels, and YouTube Shorts, short-form content has become a powerful tool for engaging audiences. We help you harness the potential of these platforms to create compelling, easily consumable content that resonates with your target audience. User Generated Content (UGC is increasingly driving engagement and community building. We assist you in leveraging UGC to enhance brand loyalty, increase interaction, and build vibrant online communities around your content.
As consumers grow weary of managing multiple subscriptions, bundling has emerged as a strategic solution. We work with you to develop and implement bundling strategies that combine your services to offer greater value to your customers while reducing churn. To attract budget-conscious consumers, streaming services are introducing cheaper, ad-supported tiers. We help you design and optimise ad-supported models that balance revenue generation with customer satisfaction, ensuring your offerings remain competitive in a crowded marketplace.
The media industry is increasingly focused on reducing its environmental impact through sustainable production practices. We guide you in adopting green production methods that not only minimise your carbon footprint but also enhance your brand’s reputation for corporate responsibility.
Beyond production, we support you in implementing eco-friendly policies across your organisation and contributing to environmental causes. These initiatives not only align with growing consumer demand for sustainability but also position your brand as a leader in the industry’s move towards a greener future.
Optimising demand to scale the usage of AI and associated emerging technologies In the first article in this series, we looked at how infrastructure and construction organisations are working...