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Klara Nenadlova's recent articles

Retail 2021: A forward look

No matter what plans a retail organisation has had at the beginning of 2020, many will need to adapt their strategy for 2021. Whether this is due to an increased...

Digital Christmas: a new path to consumerism?

Although most of us think about Christmas a few months beforehand, many retailers start thinking about Christmas at least six months in advance, and this year’s Christmas offering would have...

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