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Chris McIvor's recent articles

A CRM won’t save your CX- Part 2 | Clarasys

Following on from my previous article discussing how tech alone will not solve your CX, I thought it would be useful to outline some further thoughts about CRM solutions, system...

A CRM won’t save your CX – Part 1

Technology alone will not solve your customer experience needs. Organisations have always looked at technology to solve their customer experience problems. CRM solutions, now the largest software market in the...

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