The vision of the circular economy is clear, but the path to profitability often isn't. For too long, circularity has been confined to sustainability teams, disconnected from the commercial engines of the business.
The Circular Advantage toolkit changes that. Developed in partnership by Clarasys and the University of Exeter, this toolkit is your "get-started" guide. It moves beyond theory to provide a robust, practical framework that empowers Marketing and Sales leaders to identify high-value opportunities, design irresistible offers, and build the commercial engines needed to scale circular business models.
What’s inside the toolkit?
Stop asking "What circular product can we make?" and start asking "What is the most valuable problem we can solve?" This comprehensive guide walks you through four distinct phases of transformation:
- Identify your opportunity: Pinpoint high-potential market gaps and move from abstract ideas to a defensible commercial strategy.
- Position for advantage: Learn to craft customer-centric offers that win against linear competitors.
- Coordinate the mix: Access a new operating manual for your commercial teams, to align sales incentives and marketing channels.
- Measure and scale: Prove the financial case to your CFO with a specialised Circular KPI Dashboard and Value Case Template that track lifetime value and asset efficiency over simple volume.
Real-world case studies
The toolkit includes deep-dive case studies from industry pioneers like Philips, Lenovo, IKEA, and Patagonia, showing exactly how they integrated circular principles into their go-to-market strategies.
Download the toolkit and start building a more profitable, resilient, and customer-centric future today.
