Discover the impact of creativity in the workplace with experts Sarah Partridge and Rob Cannon. Learn practical strategies for fostering innovation and resilience through creative leadership and culture.
The rapid growth of digital information continues to throw up some major challenges for businesses both large and small. Companies nowadays pull in an enormous amount of customer information from...
It was great to see our software partner BusinessOptix recognised as a 2015 ‘Cool Vendor’ in Business Process Management, by Gartner. The accolade, as far as we’re concerned at Clarasys,...
Doing business with a large organisation can be extremely complicated, unless you have a structured approach to managing your data. I touched on the need for customer account hierarchies in...
Modern businesses have the ability to collect an overwhelming amount of data through their sales cycles. But unless you can make sense of the data you collect – and apply...
We’ve blogged before about data quality management and some of the key steps to achieving good quality data. Here we’ll discuss some of the finer points of understanding data quality....
Deciding between tracking activities or tracking opportunities is one of the most common challenges when reviewing a sales process and trying to ensure that best practice is being used across...
It’s a very familiar story: your new CRM system promises to achieve the incredible, but your users can’t stand it, the system doesn’t do what it says on the tin...
As a consultant, it perhaps stands to reason that I’m rather keen on planning. Plans enable us to measure our performance and react quickly if we’re going off-track. And for...
When it comes to CRM systems, one of the biggest barriers to long-term adoption is the difficulty associated with maintaining data quality. The accuracy and the usefulness of the data...
When operating in saturated market places where competition is high, many organisations can find sourcing new customers difficult. Despite the best marketing minds at your disposal and endless amounts of...
“Ignorance more frequently begets confidence than does knowledge.” (Charles Darwin, 1871) “When people are incompetent in the strategies to achieve success and satisfaction, they suffer a dual burden. Not only...
We’ve blogged before about the importance of customer data in business – but good product data is every bit as important, helping you improve the efficiency and effectiveness of your...