Even as the US and EU roll back on green policy, organizations remain committed to delivering against existing sustainability strategies and targets. Increased exposure to climate risk, supply chain...
+47% purchase intent
Consumers are 47% more likely1 to make a first-time purchase with a brand offering a take-back programme.
$460 billion
Annual losses in the fashion industry2 from garments being thrown away before the end of their usable life.
3x faster
The resale market is growing three times faster3 than the linear market.
48% prefer pre-loved
Almost half of younger generations4 look to shop resale first.
How we can help
Where do we start
You know that circularity is a strategic imperative, but the path forward is unclear. You might be feeling the pressure from your board, customers, or upcoming regulations, but you're asking: "What is the right model for our brand? How do we build a business case that gets real investment? Where do we even begin?" This phase is about moving from ambition to a clear, confident, and de-risked plan of action. We can help you:
- Build a powerful, data-driven business case that speaks the language of your CFO, CMO, and COO.
- Define your circular strategy and create a practical roadmap for your first steps.
- Design a customer-centric proposition that will resonate with your audience and strengthen your brand.
How do we scale?
Your circular pilot has shown real promise, but you're hitting the limits of what it can do. You might be experiencing logistical headaches, a clunky customer journey, or finding that your existing technology can't keep up. You're no longer asking "if" this can work, but "how" you can build it into a profitable, scalable, and seamless part of your core business without breaking what you've already built. We can help you:
- Redesign your operating model and find the right partners to support scalable growth.
- Optimise your circular customer journey to remove friction and build lasting loyalty.
- Create a blueprint for technology integration to connect new systems with your core business platforms.
How do we become a market leader?
You have a successful, scaled circular model that is delivering value. Now, you're looking for the next competitive advantage. You're asking: "How do we move from being 'good at this' to defining the future of the industry? How do we turn our circular capability into a true strategic asset that drives brand equity and innovation?" This phase is about embedding circularity into your brand's DNA and winning the market. We can help you:
- Turn regulatory readiness into a strategic advantage, using tools like Digital Product Passports to enhance transparency and customer trust.
- Develop a global roll-out and change management plan and manage the internal change required to succeed in new markets.
- Unlock the power of your data to inform new product design and build a loyal community around your circular ecosystem.
You know that circularity is a strategic imperative, but the path forward is unclear. You might be feeling the pressure from your board, customers, or upcoming regulations, but you're asking: "What is the right model for our brand? How do we build a business case that gets real investment? Where do we even begin?" This phase is about moving from ambition to a clear, confident, and de-risked plan of action. We can help you:
- Build a powerful, data-driven business case that speaks the language of your CFO, CMO, and COO.
- Define your circular strategy and create a practical roadmap for your first steps.
- Design a customer-centric proposition that will resonate with your audience and strengthen your brand.
Your circular pilot has shown real promise, but you're hitting the limits of what it can do. You might be experiencing logistical headaches, a clunky customer journey, or finding that your existing technology can't keep up. You're no longer asking "if" this can work, but "how" you can build it into a profitable, scalable, and seamless part of your core business without breaking what you've already built. We can help you:
- Redesign your operating model and find the right partners to support scalable growth.
- Optimise your circular customer journey to remove friction and build lasting loyalty.
- Create a blueprint for technology integration to connect new systems with your core business platforms.
You have a successful, scaled circular model that is delivering value. Now, you're looking for the next competitive advantage. You're asking: "How do we move from being 'good at this' to defining the future of the industry? How do we turn our circular capability into a true strategic asset that drives brand equity and innovation?" This phase is about embedding circularity into your brand's DNA and winning the market. We can help you:
- Turn regulatory readiness into a strategic advantage, using tools like Digital Product Passports to enhance transparency and customer trust.
- Develop a global roll-out and change management plan and manage the internal change required to succeed in new markets.
- Unlock the power of your data to inform new product design and build a loyal community around your circular ecosystem.
Persona examples
Unlock customer-led circularity by reading these example personas and completing the journey mapping exercises outlined in the following guide.
Journey maps
Use these empathy maps and customer journey maps in conjunction with the example personas, or your own to enhance your engagement and communication strategies.
GCD cheat sheet
A practical cheat sheet covering Green Claims Directive (GCD) essentials, greenwashing risks, and UN-aligned principles for sustainable fashion storytelling.
In July 2024, the EU’s Ecodesign for Sustainable Production Regulation (ESPR) officially came into force, replacing the previous Ecodesign Directive. One of the key changes resulting from the ESPR is...
The fashion industry is at a critical juncture. Launching a resale pilot has moved from a niche experiment to a near-essential part of brand strategy. The US resale market grew an astonishing 15...
Meet the experts
Sam Maguire
Sam is a principal consultant who specialises in sustainability strategy and operating model design across multiple industries. He has particular expertise in sustainable business models and designing organisations to be more circular. Having previously worked for Clarasys for four years he rejoined in May 2021 to lead the development of our internal sustainability strategy and roadmap and the formation of our sustainability proposition. Outside of work Sam enjoys playing sport, cooking and being out on his bike.
