For years now, the convenience and speed of online retail has been blamed for killing off the high street. So how can department stores and other high street retailers harness the strengths of their online counterparts, and leverage successes from the online shopping industry to innovate the in-store experience?
Technology can open up possibilities for enhancing customer experience. Yet this does not need to be limited to the online retailers; department stores and high street retailers can also use technology to play to their strengths.
In this short video we look at exactly how retailers can enrich the unique in-store shopping experience.