Reports

AI for Not‑for‑Profits: A practical guide to increase income

Written by The Clarasys Team | November 11 2025

In a challenging environment of rising costs and high demand, artificial intelligence (AI) offers not-for-profits (NFPs) a massive opportunity to do more with less. 

This guide demonstrates how to leverage AI and established NFP platforms to generate measurable income, with a step‑by‑step approach, guardrails and key performance indicators (KPIs) to scale what works. It will enable you to:

  • Boost fundraising: Understand precisely where AI can help across all income generation customer journeys, including individual giving, corporate donors, grant funding, and legacy donors.
  • See value immediately: Learn practical, immediate steps you can take to use AI quickly and see a return on investment.
  • Target smarter: Discover how to use AI for smarter prospect targeting, personalised communication, and effective donor segmentation.
  • Build trust: Learn how to leverage AI to automate consistent and data-driven impact reporting, which is crucial for securing continued support and building donor trust.
  • Choose the right tools: See examples of where AI, such as Gemini and Microsoft Copilot, as well as specialised NFP tools, can enhance your efforts.

Download to see where AI creates value today and how to get started with confidence. Fill out the form to receive your free guide instantly.