No matter what plans a retail organisation has had at the beginning of 2020, many will need to adapt their strategy for 2021. Whether this is due to an increased demand for online shopping, changing customer behaviours, or as a result of the newest technology, retailers will need to go back to the drawing board. Although there are likely to be many existing trends that will continue into 2021, such as social commerce and the use of omnichannel strategies, if a retail organisation is to really get ahead of the curve in 2021, there are 4 trends we believe will be key to consider.
Click here or on the thumbnail below to read our thinking: