---
title: "CX talks: McDonald’s personalisation | Clarasys"
description: Tom Carpenter is joined by Lawrence Alfred, a customer experience specialist, to discuss an interesting move by the fast food giant McDonald's.
---

[thinking ](https://clarasys.com/en-us/insights/thinking)

# [CX talks: McDonald’s personalisation | Clarasys](https://clarasys.com/en-us/insights/thinking/cx-talks-mcdonalds-personalisation)

 Written by [Tom Hart](https://clarasys.com/en-us/insights/thinking/author/tom-hart) | November 13 2019

Tom Carpenter is joined by Lawrence Alfred, a customer experience specialist, to discuss an interesting move by the fast food giant MacDonald’s.

[Listen here](https://soundcloud.com/nevermindthepainpoints/cx-talks-macdonalds-personalisation)

Episode article link:  
https://www.entrepreneur.com/article/332239

[View full post](https://clarasys.com/en-us/insights/thinking/cx-talks-mcdonalds-personalisation)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Tom Hart"
  },
  "dateModified" : "2024-07-03T19:48:34.804Z",
  "datePublished" : "2019-11-13T00:00:00Z",
  "headline" : "CX talks: McDonald’s personalisation | Clarasys",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1116,
    "url" : "https://25503542.fs1.hubspotusercontent-eu1.net/hubfs/25503542/Imported_Blog_Media/CX-talks-McDonald-personalisation-Apr-27-2024-08-02-32-2865-AM.png",
    "width" : 1120
  },
  "mainEntityOfPage" : "https://clarasys.com/en-us/insights/thinking/cx-talks-mcdonalds-personalisation",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "thinking"
  }
}
```