Our new survey has revealed that businesses scrambling to respond to changing customer behaviour during the pandemic failed to capitalise upon valuable data.
The survey of 504 senior decision-makers across marketing, operations, technology, and customer experience was conducted following the huge, forced shift in customer behaviour during the Covid pandemic.
Download Clarasys’ whitepaper to see the surprising details our survey has uncovered around how business are using their customer insights, as well as actionable recommendations.