---
title: Unlocking the value of customer insight
description: Collecting and using customer insight data is the best way to understand your customers and grow your organisation. But how can this be done?
---

[Reports ](https://clarasys.com/en-us/insights/reports)

# [Unlocking the value of customer insight](https://clarasys.com/en-us/insights/reports/unlocking-the-value-of-customer-insight/)

 Written by [Matt Cheung](https://clarasys.com/en-us/insights/reports/author/matt-cheung) | September 27 2021

## Listen to your customers

 

Our new survey has revealed that businesses scrambling to respond to changing customer behaviour during the pandemic failed to capitalise upon valuable data.

The survey of 504 senior decision-makers across marketing, operations, technology, and customer experience was conducted following the huge, forced shift in customer behaviour during the Covid pandemic.

Download Clarasys’ whitepaper to see the surprising details our survey has uncovered around how business are using their customer insights, as well as actionable recommendations.

[View full post](https://clarasys.com/en-us/insights/reports/unlocking-the-value-of-customer-insight/)

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