The landscape of fashion is evolving rapidly. Linear business models are becoming obsolete, and embracing circular practices like repair and resale isn't just an option; it's a strategic imperative for forward-thinking leaders.
This playbook, developed by Clarasys in collaboration with the British Fashion Council’s Institute of Positive Fashion, is built on the insights of industry leaders from organizations such as Selfridges, M&S, Lululemon, Burberry and eBay. It delivers a clear, actionable roadmap for success, bridging theory and practice.
It provides a practical framework with recommendations for executive leaders and details optimized customer journeys for both repair and resale, outlining pain points and best practices. It also emphasizes the importance of preparing businesses for a circular future by evolving core capabilities and building a compelling business case that addresses financial benefits, business resilience, and changing customer behaviors. This is brought to life by a series of case studies from industry pioneers, already putting theory into practice.
Fill in the form to download "Customer-Centric Growth: A Playbook for Scaling Repair and Resale in Fashion" to gain actionable insights and unpick the commercial opportunities of the circular economy.
Watch the webinar recording: Unlocking the loyalty loop: a leader's playbook for scaling repair and resale here for key insights.