We recently undertook a research project with The University of Exeter’s Centre for Circular Economy which was shaped around a group of multi-sector large and small organisations all committed to offering circular value propositions to their customers. The research was developed based on our initial gap assessment report on existing CX/CE literature that revealed a gap in supporting knowledge, theory and tools and how to engage customers in circular business models.
We wanted to create a practical set of templates, tools, considerations and examples to guide businesses along their journey to circular success. These draw on best practices from the worlds of Customer Experience and Behavioural Science and are designed to assist you in putting the customer at the heart of your circular business model design and development process.
Wherever you are in this journey, and whether you work in Sales, Sustainability, CX or Design, this circular economy toolkit will help you in:
✓ Exploring circular value
✓ Designing circular products and services
✓ Delivering circular value
For more of our thinking on how to engage customers in the circular economy, please visit our hub page.
Closing the Loop is an educational game about the role of customer experience in the circular economy. Players take on the role of the Head of Commercial propositions for a commercial brewing company. Their challenge is to use best practice CX and behavioural change methodologies to design an optimised customer journey that drives adoption of their new circular product at scale. This game is informed by Clarasys’ circular economy research with the University of Exeter and was produced in collaboration with game developer Luke Brockmann.