A global information services company sought to match its digital presence with its esteemed print heritage. However, they faced several hurdles:
- Complex workflows: Dual print and digital processes required unification.
- Cultural shift: The editorial team, deeply rooted in print content development, needed tools to adopt a media-agnostic approach.
- Engagement and usability: The new solution needed to support editors' content creation while encouraging engagement and adoption of modernized workflows.
We partnered with editors, journalists, and technical teams to shape a strategic content management solution:
- Collaborative discovery and design: Through workshops with editors and stakeholders, we mapped their needs and translated them into adaptable workflows.
- Wireframing for alignment: We created wireframes to visually present requirements and gather early feedback, ensuring alignment across teams before development began.
- Scalable, media-agnostic approach: The designed CMS allowed editors to seamlessly manage content across diverse formats, future-proofing the solution for additional media types.
- Roadmap prioritization: Features were sized and prioritized to focus on delivering the most impactful functionalities.
- Flexible workflows: Editors gained control across the production process, improving efficiency.
- Rapid Proof of Concept (POC): Wireframes accelerated stakeholder buy-in and successful POC builds
- Scalability: The CMS can easily support future media types, ensuring longevity
- Editorial satisfaction: Enhanced usability led to greater adoption and content quality
- Focused delivery: Prioritized features delivered high value, enabling strategic progress.
